Wildcat Mobile is here!

Wildcat Golf Club is connecting with golfers on the go via their mobile phones. The high-profile Houston course has launched Wildcat Mobile!

This latest Mobile FKM creation will bring golfers closer than ever before to the game, and course, they love.

Golfers who join will receive discounts on golf, swing tips form Wildcat pros and downloadable cell phone wallpaper depicting their favorite Wildcat golf holes. They'll also be automatically entered into special contests and promotions available only to mobile club members.

Wildcat Golf Club offers a central location, breathtaking views of downtown, and dramatic elevation changes.

Simply text the word “Wildcat” to the number 777111 from your cell phone to join. Or visit www.wildcatgolfclub.com.

Mobile and Merlot

Max's Wine Dive is famous for creative pairings: haute dogs and shiraz, Kobe burgers and cabernet, fried chicken and champagne. Not one to rest on his laurels, Max is now pairing mobile with his merlot. And it's getting attention.

The hip Houston-based eatery has launched Max's Underground, a mobile club that connects members via their cell phones. The project is the creation of Houston-based mobile marketing shop Mobile FKM.

For members of Max's Underground, the buzzing of their phone in their pocket is usually an invitiation to an exclusive experience of wine, food and art. A recent art exhibit, only for Max's Underground members, is just one example.

Membership is driven in the restaurant by discrete signage and by the servers. The program has garnered attention from the city's entertainment press, too.